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  • Writer's pictureDigital Hive

Salesforce & IQVIA: Partnership to transform Life Science Engagement  

In a groundbreaking move, Salesforce and IQVIA have announced a significant expansion of their global partnership, aimed at accelerating the development of Life Sciences Cloud. This collaboration marks a pivotal moment in the evolution of customer engagement within the life sciences industry. 


At the heart of this partnership lies the integration of IQVIA’s Orchestrated Customer Engagement (OCE) innovations into Salesforce’s Life Sciences Cloud. This strategic amalgamation promises to deliver a single, trusted, end-to-end engagement platform that revolutionizes how life sciences organizations interact with healthcare professionals and patients alike. 


The synergy between IQVIA’s expertise in data, analytics, and technology and Salesforce’s prowess in AI CRM sets the stage for a transformative journey. By leveraging IQVIA’s OCE platform, Salesforce’s Life Sciences Cloud aims to redefine customer engagement, offering unparalleled insights and personalized experiences to users across the globe. 


This collaboration is not just about technology integration; it’s about empowering life sciences organizations to make informed decisions, drive innovation, and ultimately improve patient outcomes. Through this partnership, customers can expect enhanced capabilities, streamlined processes, and a deeper understanding of their target audiences. Key elements of the expanded partnership include: 


  • IQVIA licensing the OCE CRM software to Salesforce. 

  • Collaborative efforts to expedite the development of Life Sciences Cloud for enhanced customer engagement, expected to be available in 2025. 

  • Continued support for IQVIA’s existing OCE customers, totaling nearly 400 across 130+ countries, until 2029. 

  • Joint marketing initiatives to promote the new offering, demonstrating a seamless transition from IQVIA’s OCE to Salesforce’s advanced life sciences solution. 


Bernd Haas, SVP and Head of Digital Products and Solutions at IQVIA, emphasizes the shared vision of bringing the best of both worlds to life sciences customers. He highlights the commitment to innovation across various healthcare verticals, ensuring that the partnership delivers tangible value at every step of the journey. 


Frank Defesche, SVP and General Manager, Life Sciences at Salesforce, echoes this sentiment, underlining the transformative potential of the collaboration. He envisions a future where life sciences organizations have access to a unified, intelligent platform that enables orchestrated and personalized engagement with their customers. 


As we embark on this exciting journey, we invite you to join us in shaping the future of life sciences engagement. Together, we’re redefining what’s possible in the world of customer engagement within the life science industry, one innovation at a time.


Stay tuned for further updates or reach out to our industry expert:


Mathieu Dessers CRM Business Unit Manager at Digital Hive



Mathieu Dessers

CRM Business Unit Manager

 

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