Insights
CRM posts

Headless 360 could change how we think about CRM
Salesforce and Anthropic announced Claudeforce this week, bringing Claude much deeper into the Salesforce ecosystem. Claude will be able to work with Salesforce data and actions, while Salesforce is also making Claude available within Agentforce and other parts of its AI stack.

My first year at Digital Hive: Growing as a CRM consultant
In February, I began my journey at Digital Hive as a Junior CRM Consultant. Over the past seven months, I’ve been immersed in the world of consultancy, gaining valuable experience and learning key lessons along the way. Read about my first year so far as a junior CRM Consultant at Digital Hive.

The Future of AI with Salesforce Agentforce
Salesforce Agentforce is a revolutionary new layer on the Salesforce Platform that empowers organizations to build and deploy these autonomous AI agents. Industry leaders like OpenTable, Saks, and Wiley are already using Agentforce to enhance their teams, scale operations, and elevate customer experiences.

The Tipping Point for Life Sciences: Embracing the Digital Revolution
The life sciences industry is ahead of a groundbreaking transformation where technology, data, and connectivity come together to enhance patient outcomes, streamline care delivery, and empower healthcare professionals (HCPs). This paradigm shift was one of the focus points in the Veeva Commercial Summit 2024, where life sciences industry leaders explored how recent innovations are going to be revolutionizing the industry. Embracing the digital revolution.

The Reality Check: How Effective is AI in CRM?
Is AI in CRM really living up to its promise, or are we still far from the dream of truly intelligent systems that work seamlessly with our businesses?

How AgentForce Revolutionizes Business with AI
In this post, we’ll dive deep into how AgentForce works, dissect the key components like the Atlas Reasoning Engine, AgentBuilder, and the AgentForce Partner Network, and explore real-world use cases and efficiency gains in areas such as sales, service, and marketing.

Embracing the Future with Salesforce’s Latest AI Innovations
As a leading CRM consultancy, we are excited to share insights on the newest Salesforce capabilities that are set to revolutionize the way businesses operate. In this blog post, we will explore the integration of generative AI in CRM, the groundbreaking Salesforce Prompt Builder, the innovative Salesforce Co-Pilot, and provide best practices for implementation. Let’s dive in!

Salesforce & IQVIA: Partnership to transform Life Science Engagement
In a groundbreaking move, Salesforce and IQVIA have announced a significant expansion of their global partnership, aimed at accelerating the development of Life Sciences Cloud. This collaboration marks a pivotal moment in the evolution of customer engagement within the life sciences industry.
